Posts tagged telecommunications
How a little company could thrive in a big boys’ world
Feb 4th
Bigger isn’t always better – at least that’s how DAVE Wireless sees it.
At the Toronto Board of Trade breakfast on Feb 2, Dave Dobbin gave an insightful and humorous presentation on what to expect from the new carrier when it launches in the spring of 2010 under the consumer name, Mobilicity. 
Dobbin admits that as a small player, the company has received its fair share of speculation around how it will succeed in a market surrounded by the National incumbents, and where some have questioned whether the Canadian market is even large enough to support another carrier. In response, Dobbin made a compelling case on Tuesday that outlined how the company plans to position itself for success.
Much of the reasoning Dobbin referred to can be generalized and extended beyond the Canadian wireless sector to any small company that finds itself competing with their own “big boys”. In a single word, the secret to success appears to be “differentiation” and finding a niche where size alone becomes less important. So how does Mobilicity plan succeed in a big boys world? It plans to do the following:
Death of cell phone haggling?
Dec 16th
As I anticipate covering tomorrow’s Wind Mobile launch, I wonder if the days of haggling over cell phone plans have finally come to an end. After escaping regulatory purgatory, Globalive will reveal its first set of product offerings (BlackBerrys and HTC devices) and the pricing plans that will go along with them. We know so far that the pricing plans will not require a contract, and if the rumoured pricing plans I’ve seen circulating the Web are true, then consumers will be given very clear description of what a cell phone will cost them.
Perhaps motivated by more competition coming to the market, the big three carriers have all moved to similarly simplify cell phone pricing plans. Telus has started marketing its “Clear Choice” plans, for example. All the carriers also offer value brands that don’t charge system access fees and come with less contractual baggage. Read the rest of this entry »
