Posts tagged telecom carriers
iPad will rewrite Canadian wireless pricing – cheap AT&T-like rates must come here, too
Mar 9th
By Carmi Levy, independent technology analyst and journalist
The clock is now ticking. Apple’s iPad hits U.S. retailers April 3rd and migrates north of the border sometime before the end of the month. The gamechanger in all of this isn’t the device, however. It’s the pricing model for 3G service that AT&T will follow – and how it could potentially push Canadian carriers to follow suit. 
AT&T is rolling the dice with a data plan map that breaks all the rules. First, at $15/month for 250 Megabytes of usage and $30 for unlimited access, it’s a lot less expensive than smartphone traditional data plans. Second, it doesn’t require a contract, so consumers can opt in and out and back in at will.
To Canadian consumers and businesses long used to paying more for less, a near-total lack of unlimited-data availability and near-universal 2-to-3-year lock-in, the prospect of an AT&T-like wave rolling into Canada is almost too good to be true. Read the rest of this entry »
How a little company could thrive in a big boys’ world
Feb 4th
Bigger isn’t always better – at least that’s how DAVE Wireless sees it.
At the Toronto Board of Trade breakfast on Feb 2, Dave Dobbin gave an insightful and humorous presentation on what to expect from the new carrier when it launches in the spring of 2010 under the consumer name, Mobilicity. 
Dobbin admits that as a small player, the company has received its fair share of speculation around how it will succeed in a market surrounded by the National incumbents, and where some have questioned whether the Canadian market is even large enough to support another carrier. In response, Dobbin made a compelling case on Tuesday that outlined how the company plans to position itself for success.
Much of the reasoning Dobbin referred to can be generalized and extended beyond the Canadian wireless sector to any small company that finds itself competing with their own “big boys”. In a single word, the secret to success appears to be “differentiation” and finding a niche where size alone becomes less important. So how does Mobilicity plan succeed in a big boys world? It plans to do the following:
