Posts tagged social networks
Top 4 questions you should ask about digital media metrics
Apr 21st
One of the wonders of our digital world is the ability to measure anything. The challenge remains in making sure that the appropriate indicators are being measured and that the data is correctly interpreted.
The opportunities and challenges of audience measurement were discussed at the most recent iLunch – The Face of Demand presented by Interactive Ontario.
The conversation evolved into a best practices guide for offline and online audience measurement and cross-platform conversion between traditional and digital media.
Paul Bernier of Advisio spoke about Google Analytics and other traditional web measurement tools. He emphasized that despite the overabundance of data it is important to distinguish which metrics are relevant for a particular site. Read the rest of this entry »
Free anti-spam and malware tool for Facebook
Jan 22nd
Are you getting tired of clearing out all those spam messages from your blogsite’s comment section?
You’re not alone. A recent survey released by online security software company Websense Inc. says that nearly 95 per cent of user generated comments to blogs, chat rooms, message boards and other social net content are actually spam or links to malware.
If you’re engaged in any form of social networking activity to boost your professional or personal profile or if Facebook, Twitter, YouTube, BlogSpot or other such sites part of your company’s marketing campaign, that’s bad news.
Websense, however, has recently released a beta version 2.0 of its Defensio social Web threat detection platform. Read the rest of this entry »
