Posts tagged smart phones
Nokia’s mobile strategy and measurement challenges
May 20th
We live in an increasingly mobile world and the decision to extend brand communication to the mobile channel seems inevitable. On the other hand, making this decision in a way that will pay off in the long-run is a less apparent process.
Mobile data measurement brings with it challenges that are very different from fixed web measurement. For example carrier restrictions, platform variations and mobile browser limitations are such that mobile product applications don’t easily lend themselves to uniform measurement across devices. In order to be able to use data as a strategic asset, measurement standards must be such that they can be applied to a wide range if devices.
Taia Postalati
Interactive Ontario recently hosted an AMA webinar featured Greg Dowling, Vice President of Mobile Strategy & Measurement at Semphonic and former Head of Analysis for Nokia. Dowling was leading Nokia’s recent initiative to implement first worldwide mobile analytics measurement standard, and his insights can be applied to mobile marketing.
Looking at mobile phone penetration by manufacturers, Nokia leads the way with over a third of the worldwide handset market. In the smartphone category, Nokia’s Symbian operating system makes up just over half of the smartphones used globally, followed by RIM at 20 per cent and iPhone at 15 per cent. (Gartner) However iPhone owners use their devices much more than the owners of any of its competitors do. Read the rest of this entry »
iPad, iPhone, BlackBerry, Android now in HP-Palm’s sights
Apr 30th
I guess it’s innemitable. With recent announcement of Hewlett-Packards purchase of Palm Inc. the idea of a “iPhone killer” will eventually surface.
Of course, why would HP bother to snap up the ailing mobile device pioneer if it doesn’t have Apple’s top selling smart phone in its sights?
Actually, HP is gunning for more — the iPhone, BlackBerry, Android phones and Ipad’s market share.
During HP’s media briefing on Wednesday, Todd Bradley, executive vice-president of the personal systems group at HP, assured Pre and Pixi users are safe for now as he expressed support for Palm’s, critically acclaimed WebOS.
Bradley also revealed what the public could expect in the very near future from the HP-Palm union. Read the rest of this entry »
iPad surges into the market
Apr 15th
The iPad launch is the death knell for Kindle – 300,000 iPads sold on day one in the USA alone.
The day Apple launched its eagerly awaited iPad, Sony was running ads offering their top of the line Touch Edition e-reader, featuring a 6″ touchscreen display for $299.99. Down from $699.99.
Who wants a small, black and white screen, that really only functions as a book, when you can have a larger, 9.7″ beautiful color screen iPad that lets you read books, manage your e-mail, send and receive photos, handle your Twitter and Facebook accounts, or watch a movie?
The 9.7″ LED back-lit IPS screen (in-plane switching – the liquid crystals are aligned horizontally instead of at an angle providing almost perfect color reproduction) has a remarkably precise Multi-Touch screen.
Right now you will find over 1000 Apps available on-line at the App Store. The new iPad can run almost 150,000 Apps for iPhone, iTouch, including the Apps you already have. Read the rest of this entry »
Mobile payment needs more than an iPhone Bump to get going
Mar 19th
I’d like to apologize to Darrell MacMichael of PayPal Canada for costing him all of $8 while we were filming a demo of his company’s new Send Money Version 2.0 application for the iPhone.
Send Money is an app that enables smart phone users to access their PayPal accounts with their mobile device. The new version works with the Bump app on the iPhone which allows people to exchange information on their phone by just touching (or bumping) their iPhones together.
