In day-to-day life we often come across products that stand out.  Some stand out because they are so good, some stand out because they are so bad and many fail to capture our attention or imagination in any way. 

The factors that separate a good product from a middle of the road product are sometimes difficult to nail down.  If we put aside how well a product is marketed, and what role factors such as brand recognition play in the success of a product or service, we can start to peel away some of the outside layers and look at the product itself. Read the rest of this entry »