Bigger isn’t always better – at least that’s how DAVE Wireless sees it. 

At the Toronto Board of Trade breakfast on Feb 2, Dave Dobbin gave an insightful and humorous presentation on what to expect from the new carrier when it launches in the spring of 2010 under the consumer name, Mobilicity.  

Dobbin admits that as a small player, the company has received its fair share of speculation around how it will succeed in a market surrounded by the National incumbents, and where some have questioned whether the Canadian market is even large enough to support another carrier. In response, Dobbin made a compelling case on Tuesday that outlined how the company plans to position itself for success.

Much of the reasoning Dobbin referred to can be generalized and extended beyond the Canadian wireless sector to any small company that finds itself competing with their own “big boys”. In a single word, the secret to success appears to be “differentiation” and finding a niche where size alone becomes less important. So how does Mobilicity plan succeed in a big boys world? It plans to do the following: 

Read the rest of this entry »