Andrew Berthoff
Andrew Berthoff is a senior vice-president with Environics Communications, a leading communications and public relations agency based in Toronto, serving, among other sectors, the Canadian technology industry. His e-mail address is aberthoff@environicspr.com
Homepage: http://www.environicspr.com
Linkdin Account: @EnvironicsTech
Posts by Andrew Berthoff
People imbue the tech brand
November 7, 2011 - 7:08 am
Tags: Aple, Bill Gates, branding, cult of personality, marketing, Microsoft, steve jobs
Posted in Leadership, Managing Business | No comments
Whether a large enterprise or a SME or even as a three-person consultancy, the essential tenets and risks of branding via personality remain the same.
Marketing lessons from my shoes
September 27, 2011 - 6:00 am
Tags: advertising, Andrew Berthoff, customer relationship, Internet, ITB, ITWC, John Fluevog, online marketing, online retail, Small Business, SMB
Posted in Managing Business | 4 comments
Many small businesses transacting online can take a cue from how shoe company John Fluevog treats its customers, says Andrew Berthoff of Environics.
A new brand experience
July 20, 2011 - 8:04 am
Tags: branding, communications, ITB, marketing, SMB
Posted in Managing Business | No comments
A consistent communications strategy that matches long-term corporate goals pays long-range dividends.
